In this Podcast, Allan talks about the topic of branding. As he’s said before, “You could be the greatest artist in the world! But if no one knows who you are, then how are you going to get work?” This Live Stream because with the question: Should we, as artists, use social media? It’s not just about social media, however. When it comes to personal branding, the key thing is building awareness. In other words, you want to do this with an intent, or what Allan calls “Effective Branding”. In addition, you have to think of yourself as a one-person studio on a micro level and do the work that a successful studio (at a macro level) would do! In this Podcast, Allan talks about overcoming your resistance toward becoming a successful business, which includes building an effective brand, creating opportunities for yourself and investing in your social capital. For more show notes, visit www.allanmckay.com/197/.