34 min listen
181 -- Harmon Brothers -- From Poop to Gold
181 -- Harmon Brothers -- From Poop to Gold
ratings:
Length:
60 minutes
Released:
Feb 12, 2019
Format:
Podcast episode
Description
The Harmon Brothers is a marketing firm based in Provo, Utah, that has a history of making viral advertising videos. Founded by brothers Daniel, Neil, Jeffrey and Theron Harmon and CEO Benton Crane, the company creates marketing campaigns that are usually the length of an infomercial -- but with a distinct sense of humor. Their campaigns for Squatty Potty and the Purple have more than 100 million views. They have also created campaigns for Poo-Pourri, FiberFix, Camp Chef and several others. Since then, the company launched the Harmon Brothers University where through online courses, Daniel Harmon and Lead Writer Dave Vance share their insight on how to create successful marketing videos. With writer Chris Jones, they also co-wrote the book From Poop to Gold: The Marketing Magic of Harmon Brothers that “reveals the behind-the-scenes magic including their innovative business model [and] one of the biggest secrets behind their success”. In this Podcast, Daniel Harmon of the Harmon Brothers and CEO Benton Crane discuss the Company’s history, the secrets to creating viral ads and the three C’s: the principals for their success. For more show notes, visit www.allanmckay.com/181/.
Released:
Feb 12, 2019
Format:
Podcast episode
Titles in the series (100)
007 - Career Advice - Breaking into the industry through the side door: How to strategize to 'maximize' your impact when breaking into your industry! by The Allan McKay Podcast