Okay, this episode is straight facts and a must listen for anyone who is wondering why your content isn't bringing you leads or sales. Sophie points out the lack of accountability business owners/ creatives/ coaches take for their content strategy and how simple it is to connect with your audience if you get out of your own way. She speaks to the undoubtable advantage that outsourcing can have on your business, but also the thing that you simply cannot. She's all about outsourcing to graphic designers, content creators and virtual assistants to execute your marketing but only once you have done the work to address what you want. Are you attempting to outsource your "why" to bypass the work and as a result getting in your own way to create impactful content? Listen to this episode to find out...
 
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