with ?️ Meena Sankaran, CEO and Founder of KETOS. 
? KETOS ambitions to transform how water operators measure, manage and forecast water quality and efficiency in Industrial, Agricultural, and Municipal applications.

What we covered:

? How digitization is everywhere but in the Water Industry, and how that may be swiftly changing 
? How Water Quality and especially Heavy Metal Ions is still a blind spot in many industrial and agricultural applications 
? How KETOS' vertically integrates from Hardware to Software in a quite unique take at Water Quality digitization - and how that all came from thorough market research 
? How KETOS markets monitoring as a service in a zero-money-down approach 
? How growing an innovative hardware-based business in the water sector as a woman solo-founder is a challenging sum of hurdles - to say the least 
? How Grit, Resilience, and Passion are the three most essential traits of a successful entrepreneur 
? How fascinating it is for operators to start leveraging the "power of knowledge" 
? How growth is a by-product of solving deep and vivid market pains, and how circular models are the best platform for growth 
? How committed Meena is to reveal women's inner strength (W.IN.S) regardless of their career path and background 
? But also: presenting the SDG6 at the United Nations, Social Entrepreneurship, CoVid 19 leapfrogging digitization, and much more!
? ... and of course, we concluded with the ????? ???? ????????? ? 

➡️ Send your warm regards to Meena Sankaran on Linkedin: https://www.linkedin.com/in/meenas/
➡️ Get the Full Story (including an infographic and full transcript) here: https://dww.show/is-software-to-measure-water-quality-actually-a-matter-of-hardware/