Learn how to squeeze the most out of your data assets during our interview with Doug Laney, Innovation Fellow at West Monroe and author of the best-selling books, Infonomics & Data Juice. He’ll also share the advantages of monetizing your data and how to get started now.Highlights:2:00 - Doug’s background4:10 - His role as innovation fellow at West Monroe5:10 - What does digital mean to you?7:00 - About Doug’s books, Infonomics and Data Juice10:30 - Get ideas from adjacent industries11:30 - Learnings from other companies13:10 - Substituting data for inventory14:37 - Commonalities in stories15:30 - How do you think about data monetization?18:40 - The benefits of data monetization programs22:00 - Data as an asset23:20 - How do you assess a client’s data acumen?23:58 - Companies that get data monetization right25:20 - Private equity target for data monetization26:40 - Multiplier effect around making data more valuable28:34 - How have the ideas in his books impact businesses