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The Road to Customer 360

The Road to Customer 360

FromThis is Digital


The Road to Customer 360

FromThis is Digital

ratings:
Length:
35 minutes
Released:
Nov 15, 2022
Format:
Podcast episode

Description

Execs from Health Alliance Plan of Michigan open up about their digital transformation. Listen to Mike Treash, COO, and Patrick Stevenson, head of data & analytics, talk about the health plan’s pursuit of The Golden Record—a source of truth for all data related to their members. How did HAP design its vision of The Golden Record, and what happened next? They offer a behind-the-scenes look at what it really means to ‘get your house in order’ to achieve such a vision, from redesigning teams to changing delivery models.
2:05 - About HAP
3:10 - What is Member 360?
3:50 - Why does HAP call its customers “members”?
4:26 - Why did HAP pursue the idea of The Golden Record
6:19 - Emphasis on using data, harnessed through Member 360
8:10 - Insights in nanoseconds - how it shifted HAP’s focus on value
10:22 - Layering data breeds more member insights
11:41 - Does Member 360 position HAP ahead of healthcare industry?
14:20 - How HAP is upskilling its workforce
15:54 - How Member 360 is leveraged for lower costs, better outcomes, improved patient experience and improved clinician experience
18:42 - Using insights from other industries
21:22 - Books or articles that influenced architecture
22:18 - Will the Member 360 initiative ever be complete?
Released:
Nov 15, 2022
Format:
Podcast episode

Titles in the series (13)

What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist. For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital