Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he’s made over $11 million in sales. Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero’s unique subscription service, and misconceptions of the accessibility of industry disruption. During this interview, we discuss: 2:25 – Eli’s entrepreneurial journey 4:01 – About R-zero & What attracted you to pathology and pandemics? 7:08 – What is your market? 7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero’s value proposition 12:48 – Identifying an audit trail and innovating a product for dynamic commercial spaces 16:58 – Creating awareness with effective marketing strategies & The importance of a great team and channel partners 21:14 – Misconceptions of industry disruption 22:44 – Eli’s favorite growth tool 23:27 – His most recommended book 23:52 – How to connect with Eli Plus, a whole lot more! Resources: R-zero Salesforce The Innovator’s Dilemma by Clay Christensen Email Eli: eli@rzerosystems.com ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]