Play well. Two words exchanged between golfers on the first tee at courses the world over. Two words that encapsulate what Sounder stands for. Playing well cannot be quantified by numbers on a scorecard. It’s not determined by stats on driving distance or greens in regulation. Playing well is in the happiness that comes from being outdoors, doing something you love, with likeminded people. Sounder don't promise that their products will help you play like the pros. The word amateur derives from the Latin verb amare – to love. As amateurs, we all play for the love of the game. Our successes are not measured against par, in prize money or by endorsement contracts. They are achieved through simpler pleasures – the escape, the shared experience, the joy in waiting for the shots to come. Sounder is here to remind us why we all fell in love with the game.In this episode of the MenswearStyle Podcast we interview Cathal McAteer, Founder of Sounder about how the stylish golf brand was born and the inspiration behind the idea. Peter Brooker and Cathal talk about the love for the game, garment functionality, golf style, how they're different from the competition, the design process, and manufacturing.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!