In this GASB episode, Troy interviews Jodie Nevid, the founder of The Seven Effect. She’s based in Adelaide, Australia. Jodie had a humble beginning doing business in their family’s driveway at the age of 10 selling her old toys and show bags. She was in the corporate world for a while, but shortly after she went back to doing business because it’s her passion. In 2014, she launched The Seven Effect, a coaching, and education company. Specializing in helping working women, assisting them in the leap from employee to entrepreneur. The Seven Effect is composed of a team with 10 people, 6 of whom are FTEs. They’re earning $550,000 a year and are on track to a million by the end of next year. Of course, her success story wasn’t all smooth-sailing. She faced obstacles and complications. Jodie read and studied the 80/20 principle, which asserts that a minority of causes should lead to a majority of results; a good reminder for small-business owners to simplify things and not overwork themselves.   This Cast Covers: The Seven Effect is a coaching and education company. Jodie’s different businesses before The Seven Effect. Jodie’s passion for business. The Seven Effect’s growth. The 80/20 principle. The freedom that growing a small business brings. Planning and goal setting, are what every business owner should develop. Building a kickass culture with the four fundamentals. Handling a business partner exiting. Business owners remind themselves to have fun. Links:  Jodie’s Linkedin Jodie’s Company Jodie’s Twitter Additional Resources: Building a StoryBrand by Donald Miller What Is the Pareto Principle—aka the Pareto Rule or 80/20 Rule?     Quotes: “The big lesson is in your greatest losses.” — Jodie Nevid “Often they're riddled with fear or overwhelmed or confused about how to make their first six figures.” — Jodie Nevid. “The hardest part is hiring employees who wanted a job, not a career.” — Jodie Nevid. “Not just reading, but truly studying the 80/20 principle and implementing it into your life.” — Jodie Nevid. “Every business owner should have a life plan as well as a business plan. Because if you don't, your business becomes your life.” — Jodie Nevid.     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0