31 min listen
SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 619: 3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
25 minutes
Released:
Dec 23, 2022
Format:
Podcast episode
Description
Join Sarah Patterson as she shares key lessons on scaling marketing engines from her experience as a Marketing EVP at Salesforce and now the CMO at Samsara. Sarah will share three key lessons she has learned along the way, from building successful feedback loops to knowing when to invest for the long term or push for rapid growth. Video: https://youtu.be/z7qITAzT5wc Blog: https://www.saastr.com/3-lessons-from-building-a-marketing-engine-to-grow-pipeline-from-millions-to-billions-with-samsara-cmo-sarah-patterson-pod-619-video/ Want to join the SaaStr community? We're the ?largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
Released:
Dec 23, 2022
Format:
Podcast episode
Titles in the series (100)
SaaStr 060: How To Use SDR As A Growth Engine a & Customer Success As A Bridge For Gaps In Product with Lawrence Coburn, Founder & CEO @ DoubleDutch: is the Founder & CEO @ , the category leader for event marketing automation. If you are at SaaStr and have the pleasure of using the SaaStr app, yep that is DoubleDutch! They have raised more than $75m in VC funding from some of the best VCs in... by The Official SaaStr Podcast: SaaS | Founders | Investors