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How I failed: “I didn’t actually believe in the business, I just wanted to work for myself”, with Founder Amelia Sordell

How I failed: “I didn’t actually believe in the business, I just wanted to work for myself”, with Founder Amelia Sordell

FromSecret Leaders with Dan Murray-Serter


How I failed: “I didn’t actually believe in the business, I just wanted to work for myself”, with Founder Amelia Sordell

FromSecret Leaders with Dan Murray-Serter

ratings:
Length:
13 minutes
Released:
Jul 14, 2022
Format:
Podcast episode

Description

Today, Amelia Sordell runs a booming personal branding agency called Klowt, but back in 2015, aged 21, she had just founded Eitherside, a fashion brand for women who wanted to dress up for a night out - but without the luxury price tag. 
Only eight months after starting the company, Amelia was faced with taking out a loan she would have to personally guarantee, or shutting it down. She chose the latter. 
Listen to find out what went wrong, and how she finally overcame that failure after nearly ten years.  
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Released:
Jul 14, 2022
Format:
Podcast episode

Titles in the series (100)

Find out what it's really like being a top entrepreneur and how to get there. Founders of startups like Monzo, BrewDog, Slack and Jo Malone tell us about their biggest challenges, key decisions and life-defining moments. How would you respond if you arrived in the UK as a penniless refugee? Or had to fire your Mum? Or had a billion dollar deal fall through your hands at the last minute? Learn how to lead from business greats.