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BYP 222: How To Protect Your Intellectual Property with Steven Thrasher

BYP 222: How To Protect Your Intellectual Property with Steven Thrasher

FromYou Are The Brand


BYP 222: How To Protect Your Intellectual Property with Steven Thrasher

FromYou Are The Brand

ratings:
Length:
24 minutes
Released:
Feb 26, 2020
Format:
Podcast episode

Description

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:   • What intellectual property in general, and trademarks and copyrights specifically, are. • Why and when we would want to call an intellectual property attorney. • The key differences between planners, procrastinators, and panickers. • The best plan to follow in protecting our intellectual property.   If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.   Resources mentioned in the episode: US Patent and Trademark Office: https://www.uspto.gov/ Domain name checker: https://www.namecheckr.com/ Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 
Released:
Feb 26, 2020
Format:
Podcast episode

Titles in the series (100)

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching