You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this. Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.  I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including: Why did you want to start a copywriting company for recruiting? What would you tell other copywriters who want to find an industry niche? How do you market a niche copywriting business?  Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life. Today's Resource As Mentioned On the Episode: Katrina's "Free Job Rewrite" Workbook Follow Katrina Kibben: Twitter: @katrinakibben Instagram: @katrinakibben LinkedIn: https://www.linkedin.com/in/katrinakibben/ *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com