Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence. Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play. In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV