I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life. These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks: 1. We can make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again. 2. Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates. 3. Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple “first” things 4. To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure. 5. You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great. 6. Without great solitude, no serious work is possible. - Pablo Picasso 7. We need to be as strategic with ourselves as we are with our careers and our businesses. Also mentioned on today's episode: The One Question That (Actually) Helped Me Define Success (VLOG) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV