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BYP 73 - 9 Ways To Repurpose Your Content

BYP 73 - 9 Ways To Repurpose Your Content

FromYou Are The Brand


BYP 73 - 9 Ways To Repurpose Your Content

FromYou Are The Brand

ratings:
Length:
16 minutes
Released:
Mar 16, 2016
Format:
Podcast episode

Description

One of the keys to becoming more efficient in marketing is to repurpose your content. 
I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.
If the source material is a podcast:

podcasts transcribed into blog posts
blog posts repurposed into articles
articles repurposed into keynotes

If the source material is a blog post:

blog posts repurposed into podcasts
podcasts become series, repurposed into coaching courses
coaching courses repurposed into e-books

If the source material is a webinar:

webinars repurposed into keynotes
keynote slides repurposed into lead magnets
lead magnets repurposed into a product
Released:
Mar 16, 2016
Format:
Podcast episode

Titles in the series (100)

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching