Morgan Fitzsimons is the Co-Founder and CXO of Perci Health. One in two of us will be diagnosed with cancer, that’s a scary thought. The good news is that with advances in diagnosis and treatment, more people are surviving from, and living longer with cancer. But this puts a different strain on the healthcare system where the NHS and charitable sector are not equipped to deal with the growing number of people that need specialist post-treatment support which means most are left alone to try and get their life back on track.  Enter Perci Health. Perci have the largest network of cancer experts in the UK. Perci assign each person with their own specialist cancer nurse to build a personalised care plan and ensure they get the support they need to improve their quality of life.  Highlights:01.38: Morgan’s journey from digital marketing to healthtech startup co-founder04.19: 1 in 2 people are diagnosed with cancer plus the current state of cancer  06.31: Diagnosis and treatment have improved greatly, but post treatment people feel like they’re dropped10.03: Perci Health overview and their pivot to B2B14.19: The Perci way, a personal cancer nurse and care plan 18.04: The perfect co-founding partnership – oncologist and digital marketer 25.11: What is Product Market Fit and what indicators do Perci look at? 28.37: Raising their Seed round mostly from oncologists and surgeons36.07: Passion is key to being an effective Founder 45.41: Core values and diversity of thought are key to building the right culture Our Host: Craig Turner. Founder of Confido Talent, a business that helps Tech For Good startups to scale their product, design and engineering teams. https://www.linkedin.com/in/craigturner7/ / www.confidotalent.com / craig@confidotalent.com  Our Guest:Morgan Fitzsimons, Co-Founder and CXO of Perci Health. https://www.linkedin.com/in/morgan-fitzsimons-31284613/ / www.percihealth.com/  Our Sponsor: Jobs For Good. The only job platform to find the best jobs in sustainability, impact and much more. www.jobsforgood.io / https://bit.ly/3wjwJa0Our Producer: Jabriel Al-Suhaimi. Jabriel is a podcast aficionada, editing and producing podcasts for many, including himself. https://www.jabrielalsuhaimi.com/ / https://twitter.com/jabealsuhaimi Our Content and Marketing:Rachel Loosley, Content and Marketing Manager at Confido Talent. https://www.linkedin.com/in/rachelloosley/ / rachel@confidotalent.com