Today's episode is all about short-term rentals and that’s why today’s guest is Jana Uselton. She is the founder of HSRA, The Home Staging & ReDesign Alliance, and advises business owners such as Home Stagers, Designers, and Short-Term Rental Hosts on how to create a successful and growing company As the owner of one of the largest and most successful staging businesses in the country, Jana is able to pull from her knowledge, challenges, and successes to train others who desire to be the best of the best. Jana has also teamed with many top experts throughout the country to assist in this venture, changing and improving the industry for the better. In this episode, she's going to be sharing her strategies for designing short-term rentals and tells her story about how her recent business. Jana also discusses how she has learned the hardest lesson of her career so far. Quotes·        “Team it's always the who, not the what. Understanding that we can do more with more people, with more resources”. (08:03 - 08:15)·        “We can talk about the design and what need the concepts that need to go in, but it's first the plan and being intentional about the experience”. (12:27 - 12:35)·        “When it comes to on purpose, and It comes to dollars, and it comes to making sure that we're specialized knowledge, then it's time to hire the designer”. (16:10 - 16:20)·        “Big, small, it doesn't matter, but team with the experts if you want to maximize your ROI”. (17:03 - 17:11)·        “There are ways that we can be so intentional about the property itself and how we are dressing the property for that ideal buyer for that night or for the week”. (17:58 - 18:11)·        “We know the market will shift. […] So always [remember]: yesterday was the time to buy, always yesterday was the time to get in, and that's gonna be the same true for today. You just have to think differently.” (35:28 - 35:44)  Connect with Jana:Website: https://www.janauselton.com/LinkedIn: https://www.linkedin.com/in/jana-uselton-ab203b3b/Facebook: https://www.facebook.com/janauseltonre/Instagram: @JanaUselton Resources Mentioned:The Ultimate Sales Machine by Chet HolmesRich Dad, Poor Dad by Sharon Lechter and Robert KiyosakiThink and Grow Rich for Women by Sharon Lechter  Missed InvestHER CON 2022 or just want to relive the experience? Don’t worry! Get instant access to the InvestHER CON 2022 recordings and enjoy tons of transformational sessions with incredible women investors! https://www.therealestateinvesther.com/offers/PDh8G6eE/checkout   How To Join the InvestHER Movement  1) InvestHER CON 2023 Meet Us in Arizona! | InvestHER CON 2023 Early Bird Tickets are available now! The inaugural InvestHER CON was unforgettable.We saw women freely raising their hands, asking questions, and going to the mic to share their thoughts; we saw women confidently speaking with sponsors, holding intimate conversations with each other, and connecting on a deeper level with themselves.You laughed with us.You cried with us.You played in the arena with us.And most of all, you inspired us!We’re not stopping there. We’re thrilled to announce that InvestHER CON will be returning in May 2023, at a venue in sunny Arizona!Early bird tickets are available now: https://www.therealestateinvesther.com/offers/K92UxTz3/checkout 2) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via:●    Apple Itunes ●    Spotify●    Amazon Music●    Android ●    Stitcher  3) The Real Estate InvestHER Membership STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate busin