In the new episode of Music Ally’s Focus podcast, artist LoveSsega explains how he combines his music career with climate justice, and whether artists have a responsibility to not be silent on this issue. The climate emergency is the most meaningful challenge of our time, and one that the music industry can make a number of changes in relation to – whether that’s in terms of reducing music businesses carbon footprints, or artists using their influence to encourage fans to make a difference. London based artist LoveSsega talks about his work addressing the climate emergency from the perspective of an artist, his work with initiatives like Earth Percent, and also about the business opportunity that awaits artists if they adopt and become vocally supportive of climate-friendly activities.
LoveSsega: https://www.lovessega.com
Earth Percent: https://earthpercent.org
Some examples of Ssega's climate-related work:
https://worldoftopia.com/love-ssega-my-world-of-good/
https://www.queens.cam.ac.uk/life-at-queens/news-and-events/ssegawa-ssekintu-kiwanuka-british-council-musician-in-residence-in
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