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S2E11 - How a comic book community turned into a marketplace - Gene Miguel (Shortboxed)
S2E11 - How a comic book community turned into a marketplace - Gene Miguel (Shortboxed)
ratings:
Length:
50 minutes
Released:
Nov 21, 2022
Format:
Podcast episode
Description
A community can be a strong foundation for a marketplace. In the early days, it helps with onboarding initial supply and demand and creates trust. Later, it can form a powerful moat that defends the marketplace from competitors.But building a community takes time and work and, most importantly, engaging in it yourself.In this episode, Sjoerd interviews Gene Miguel, CEO and co-founder of Shortboxed, a marketplace for buying and selling comic books.Gene and his co-founder have been lifelong comic book nerds. They both had day jobs in tech, but dealt comic books on the side and spent their days off at comic book conventions. They also started a comic book blog, around which slowly a community started to form.As dealers, they experienced first-hand how poorly and inefficiently the entire comic book secondary market was run. That’s when they decided to build Shortboxed.In this season’s final Two-Sided interview, Gene shares:
How starting a blog helped them build the community
How building in public with the community helped them onboard the first supply and demand
What a double-bind marketplace is, and why Shortboxed uses that model
How they faked many features by running them manually before automating them
A compelling story of a marketplace where passion is combined with a solid business case.
How starting a blog helped them build the community
How building in public with the community helped them onboard the first supply and demand
What a double-bind marketplace is, and why Shortboxed uses that model
How they faked many features by running them manually before automating them
A compelling story of a marketplace where passion is combined with a solid business case.
Released:
Nov 21, 2022
Format:
Podcast episode
Titles in the series (27)
Two-Sided - The Marketplace Podcast - An Introduction: Hi and welcome to Two-Sided, the podcast about building an online marketplace business. My name is Sjoerd, I am your host and also the CMO at Sharetribe, which is the company that brings you this podcast. We decided to call it Two-sided, because of course by Two-Sided - The Marketplace Podcast