With high-profile layoffs in some large technology companies, it is perhaps easy to forget that digital transformation is still driving a massive need for tech talent in employers all over the world.

Despite the current economic headwinds, long-term trends are in play that require specific operating and employer brand strategies, particularly in companies that are not traditionally seen as being digital.

My guest this week is Blair Bennett, Senior Vice President Global Talent Acquisition at PepsiCo. Digital transformation is creating a significant need for tech talent in their business. In our conversation, Blair talks about the strategy they are putting in place to hire the people they need.

In the interview, we discuss:

The size and scale of talent acquisition at PepsiCo

Market trends and challenges

Digital transformation and bringing in new capabilities

Repositioning talent acquisition strategy

Personalizing candidate experience in competitive talent markets

Automation in the TA operating model

EVP and employer brand for specific talent cohorts

Talent intelligence

Geographical targeting and segmentation

The role of technology

The long term demand for digital talent

The future of personalization in talent acquisition


Listen to this podcast in Apple Podcast.