#1248 Many of you know I got laid off from my dream job in 2008 and started teaching architects how to pass the LEED exam as my first niche business. Luis Duque is now doing something very similar in the engineering space. He loves his job but also wants to share his knowledge and help others in his industry pass an exam. Luis hosts a podcast and shares resources and courses through his brand, Engineering Our Future. So, when you're not looking to build a massive audience, how do you engage people in your niche and find your superfans? With a full-time job and a family, what are the most efficient ways to grow a business? We discuss all that today. Luis and I explore paid advertising and other powerful avenues to help him reach targeted audiences. I also share some of the time-management tricks that help me stay productive. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/ap1248.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.