The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Josh Nespodzany discusses Comcast’s Narrative Design team and how they improve the communication of new ideas or initiatives within the enterprise. Our discussion touches upon market research, target audience analysis, red teaming ideas, and measures of effectiveness. Research Question: Josh suggests that researchers get outside their comfort zones in order to get different perspectives which can then, in turn, inform future research efforts. Resources: Cognitive Crucible Podcast Episodes Mentioned #89 Ajit Mann and Paul Cobaugh on Narrative #115 Russ Burgos on Information Supply, Demand, and Effect Introduction to Narrative Warfare by Ajit Mann How Minds Change by David McRaney Josh Nespodzany's Narrative Strategies Mind Map IPA members only live Cognitive Crucible podcast recording & Social Link to full show notes and resources https://information-professionals.org/episode/cognitive-crucible-episode-122 Guest Bio:  Josh Nespodzany has over 25 years of experience working in both advertising and product, and currently serves as the Director of Narrative Design at Comcast. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.