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Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun

Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun

FromWharton Business Daily


Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun

FromWharton Business Daily

ratings:
Length:
14 minutes
Released:
Nov 3, 2022
Format:
Podcast episode

Description

Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on "carnivalesque." Hosted on Acast. See acast.com/privacy for more information.
Released:
Nov 3, 2022
Format:
Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.