Mindy Crary is the owner of Creative Money, an independent RIA based out of Seattle that offers a unique 12-month financial planning engagement that has allowed her firm to work with almost 400 households this year alone. Using organic marketing and harnessing the power of Google and Yelp, Mindy has been able to attract clients who are interested in a firm that will advise them without trying to sell them on anything else—and made it possible for her to profitably scale to nearly $1 million of revenue.  Listen in as Mindy shares the journey that led her to launching her current firm and offering advice-only services with a limited-time engagement, as well as how this structure has allowed her to serve a large number of clients comfortably while scaling her business and charging lower fees than other advisors. We also discuss how Mindy has been able to attract hundreds of leads without much marketing spend, how she was able to stick to her convictions and offer financial planning in a way that made sense for her (despite the doubts of others), and why she believes that the key to enjoying a career in financial planning has more to do with staying true to your core competencies than it does with building your own practice. For show notes and more visit: https://www.kitces.com/305