In this episode, Emma chats to author, entrepreneur and fitness expert James Smith.Emma started following James on Instagram because she found his diet and fitness content helpful, clear and easy-to-follow. Much like previous guest Emma Storey-Gordon, James bangs the drum for calorie deficit and energy balance and skilfully dismantles arguments made by people peddling alternatives that have no evidence or science to support them.In all honesty, this conversation didn't go the way Emma was expecting - and thank goodness it didn't!One of James' books is called Not a Life Coach, and right from the off James called Emma out, in a way that any good life coach would, on why she doesn't feel confident sharing her opinions online. Don't worry, they did get to diet and exercise, but James very generously offered a perspective on how to avoid falling into the trap of worrying whether people like or agree with you or not - and much more!This conversation also includes discussion of confirmation bias, deciding what your metrics of success are, emotional issues with food, short term vs long term wants, why life is for living and why the ultimate currency we should be dealing in is happiness.This conversation might not be what you'd expect from The Emma Guns Show, which is why you should definitely listen to it.Links to James:James Smith on Instagram James Smith Academy James Smith's books on Amazon To join the closed Facebook group for the podcast click here >> The Emma Guns Show Forum.To follow me on social media >> Twitter | Instagram.Sign up for my newsletter here >> Newsletter. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.