As you know, SEO is constantly evolving. When I first started blogging, short posts (under 500 words) that narrowly answered a question was the secret to page one success. However, now Google is looking for longer form content from authoritative websites, aka "pillar posts."  What are pillar posts? How do they work? How can you create one? We answer all those questions and more with the first episode of 2019, an amazing interview with SEO expert Christine Whittemore.