With the population’s growing addiction to their mobile devices these days, you want to make sure you reach your audience where they're hanging out. And with a community of over 500 million, Instagram is one of the world’s largest mobile ad platforms and a perfect place to reach your ideal customer. Small businesses are especially ideal candidates for Instagram advertising, as it allows users to dip into Facebook’s enormous data and target specific audiences, as well as nurture audience engagement. So as long as you know your target audience and how to reach them - when done right - Instagram ads have almost unparalleled potential to increase brand awareness and conversion rates for your business. Morgan Sutton loves helping small businesses meet their business goals by assisting them with their operations logistics, including educating them on social media automation systems and how to effectively advertise on platforms such as Facebook and Instagram.   www.agentsofchangecon.com/166