The significance of inbound marketing is undeniable. Consumers are smarter, savvier, know what they want and have innumerable resources to get it. So it’s our goal as business owners to be wherever our potential customers are looking for us.
Pay per click advertising has a proven track record as an effective strategy for inbound marketing. It’s fast, nimble, far reaching and makes managing and tracking your efforts simple. If you find that your SEO efforts are not quite where you’d like them to be, pay per click is a fantastic complement to this, as well as providing a nice boost to your other marketing efforts.
Leslie Lewis knows a thing or two about managing successful marketing campaigns. She leads her agency’s efforts in all online marketing, overseeing campaign management and strategy for search, social and mobile media buys.
http://www.agentsofchangecon.com/podcasts/111