On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value in your own business and attract repeat customers. Since leaving GrubHub post-IPO in 2014, Mike more recently founded Fixer.com, an on-demand handyperson B-corp that trains its W-2 employees from scratch. For more insights from Mike, order his book, Hangry, releasing this November on Audible and wherever books are sold. Thank you to our sponsors:CONTENT CREATORS! Learn how to get paid brand deals from brands you love (even if you don't have a huge following) in Gwen Lane's free live Creator Class on October 26th. Save your seat now at  https://ellenyin.com/creatorclassJoin Carmen Ohling for a series of private podcast episodes that will encourage you to check in and discover if you’re truly allowing space to live & lead with clarity & confidence.  Reserve your podcast invitation at https://ellenyin.com/carmenConnect with Mike:Get Mike's new book Hangry: A Startup Journey --> https://ellenyin.com/hangryhttps://mikeevans.com/https://fixer.com/https://www.linkedin.com/in/authormikeevans/https://www.facebook.com/mevans314159/https://www.instagram.com/m_evans314/https://twitter.com/m_evansIf you enjoyed today’s episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or SpotifySubscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !TRICK OR TREAT! We have a fun surprise for you! You can get FREE access to 1 of our digital products, teaching you a business TRICK, or a $5 Starbucks TREAT when you leave a rating or review for Cubicle to CEO on Apple Podcasts! To redeem, screenshot your review and submit it at https://ellenyin.com/trickortreat! Offer available until 10/31.(Pro tip: Screenshot your review before you post! It can take up to 48 hours to publish)