As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging.Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts.This reflection process is brilliant, let’s dig in.View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_urlThank you to our sponsors!Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellenConnect with Kiri:https://www.corporate2contract.com/LinkedIn: https://www.linkedin.com/in/kirimohan/Instagram: @thekirimohanHer Balanced Hustle Podcast: https://link.chtbl.com/CtCIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite