25 min listen
Hooked
ratings:
Length:
27 minutes
Released:
Sep 21, 2019
Format:
Podcast episode
Description
Hooked - by Nir Eyal'How to build habit-forming products' If a business can turn their product or service into a 'habit', then they've got you 'hooked'. It makes it much harder for the user to change to a competitor, usage becomes more frequent and more irresistible, and it becomes far more profitable for the business.Nir Eyal takes us through the 'Hook Model' which teaches business what they need to build into their offering to get consumers hooked:Triggers (external & internal)ActionVariable RewardInvestment Hosted on Acast. See acast.com/privacy for more information.
Released:
Sep 21, 2019
Format:
Podcast episode
Titles in the series (100)
The Inevitable: by Kevin Kelly by What You Will Learn