How to create a great directory site profile

Links for this episode: 
Instagram: https://www.instagram.com/rosiegilderthorp/ (@rosiegilderthorp)
https://psychologybusinessschool.com/the-business-of-psychology/how-to-get-your-blog-post-seen-with-vicki-jakes-seo-for-psychologists-and-therapists/ (The Business of Psychology: Episode 32: How to get your blog post seen with Vicki Jakes: SEO for psychologists and therapists)
https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (The Business of Psychology: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services) 
https://psychologybusinessschool.com/the-business-of-psychology/how-to-write-for-your-website-copywriting-for-psychologists-and-therapists-with-allie-linn/ (The Business of Psychology: Episode 54: How to write for your website: Copywriting for Psychologists and Therapists with Allie Linn)
https://psychologybusinessschool.com/the-business-of-psychology/online-marketing-for-psychologists-and-therapists/ (The Business of Psychology: Episode 20: How to find the people you want to help online. Online marketing for psychologists and therapists)
https://psychologybusinessschool.com/the-business-of-psychology/marketing-strategies-for-psychologists-and-therapists-three-styles-of-marketing-to-get-more-therapy-clients-or-grow-your-practice/ (The Business of Psychology: Episode 76: Marketing strategies for psychologists and therapists: Three styles of marketing to get more therapy clients or grow your practice)
Full show notes for this episode are available at https://psychologybusinessschool.com/the-business-of-psychology/ (The Business of Psychology)
Welcome to today's episode of the Business of Psychology podcast. Today I want to talk to you about directory site profiles, because the state of play is changing in private practice, and while I'm very confident that it will all be okay and the marketing will continue to work (it always has, private practice has always been here and I am absolutely sure it will continue to be here), one change that I've started to notice in the marketing landscape is that it is slightly more difficult for our own websites to rank on Google. If you don't know what I'm on about when I'm talking about ranking on Google, don't worry, we've got an episode on https://psychologybusinessschool.com/the-business-of-psychology/how-to-get-your-blog-post-seen-with-vicki-jakes-seo-for-psychologists-and-therapists/ (search engine optimization), which will explain that for you, but basically, it's getting a little bit more difficult to get our websites seen. That does not mean that you should not be trying, I still think it can be done, but it is getting a bit trickier, especially for our generic therapy services pages. For that reason, I think it's extra important to have a good presence on some of the key directory sites, because they have the kind of budget that means that they will usually be at the top of search engine results, whether they're paying for that, or whether they've got content writers that mean they're able to stay there organically. I'm talking about sites like Psychology Today, Counselling Directory, Find a Therapist, Find a Psychologist; these are sites which are 100% dedicated to search engine optimization, and they've got marketing budgets that support that. Yes, it costs you money to be on those sites, but I think as we're seeing a rise of companies like BetterHelp (for example) taking up a lot of space on Google, I think is important to use some of these directories to make sure that your ideal clients can find you and choose to work with you directly rather than having to go through a third party.
So that's just my little thought on why directory sites are probably more important now than they were before, so if you're not on them already, I'd very much recommend getting on them. And if you