Ever thought about running ads to your books to help sell more books and grow your business? Today I'm joined by Nicholas Kusmich, ads expert and the author of the book "Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI". In this interview, we talk about: -How do you create a timeless book that doesn’t become outdated -Creative launch strategies and how Nicholas launches his book successfully (mistakes and lessons learned) -Big picture strategies you need to consider and implement before deciding whether or not to run ads -The economics of making ads work -Why “breaking even” is the wrong target - and what the most successful advertisers do instead If you're thinking about running ads to your book or business, don't miss this episode!