John Corcoran is an attorney, writer, father, and former Clinton White House writer and former speechwriter for the Governor of California. Throughout his career, he has worked in Hollywood and the heart of Silicon Valley. He owns his own boutique law firm in the San Francisco Bay Area where he works with small business owners and entrepreneurs. John is a renaissance man who has been in a lot of different careers on a lot of different sides. Today, he shares how he ended up landing a writer job at The White House after college. Along with a smart tip for positioning oneself for success. John also shares stories about working in the white house and the importance of having normal conversations with people to connect and build relationships. He shares all kinds of fun stories and great life and business advice from embracing whatever you are doing to the importance of surrounding yourself with people who energize you.   You can find John here: Smart Business Revolution The Smart Business Revolution Podcast John Corcoran LinkedIn @JohnCorcoran on Twitter   Show Notes [01:50] John interned at The White House after college. Then he went back to school, but he kept in touch with people there and the other speechwriters. The day he was asked for a writing sample he happened to have a letter to the editor published in the New York Times. [03:05] A great example of things we can do to position ourselves for success. [04:56] Working at The White House was a great experience for a guy who was 23 years-old. He would run into Bill Clinton and other dignitaries in the hallway. [06:07] He also saw the Easter Egg Toss, and met The President and introduced him to his family in the oval office. [07:02] Be multifaceted and embrace whatever you do that is unique about you. [07:34] A story about having a conversation with The President about old movies, and how it is important to have normal human conversations with people. That way you are more likely to have a connection and build a relationship. [09:51] A couple chance meetings ended up landing John the speechwriter job for The Governor. Every topic would come across his desk and he would have to learn about it and then distill it down to something quotable. [11:29] Writing has its own unique requirements. John studies and reads other writers, and for speech writing he listens to how they speak. [13:15] Thinking about what is in the audience's head and how you can move them to take an action or sell them an idea. You can do this by addressing all of the objections.  [14:18] How the language you use frames a topic. The importance of practicing over and over. Understanding the other side when making a persuasive argument. [15:55] Understanding from a place of compassion to understand other people's objections. [16:22] John writes for Forbes, Psychology Today, Art of Manliness and many other major publications. [16:57] How John reads about a topic and writes ideas then eventually creates a structure. [18:39] Ironically, John is more structured now for his blog posts. He grabs attention with the headline and the first line that speaks to the pain. Then he works into why it matters or is relevant. Then maybe a story then 5 or 7 ways to solve the problem. Then wrap it up with a callback. [21:55] Guest posting really helped John get his name out there. Now he is getting more results from webinars and other different forms. [22:43] Entrepreneurs love to ask other entrepreneurs what's new. Entrepreneurial ADD. Sometimes an idea in a conversation is inspiration for John's writing. [24:37] The importance of honing in on your area of focus and the core thing you want to write about. Define and master your niche. [26:05] Ideas can come from other books or their table of contents. Having conversations is a great place to get ideas. By doing more research the topic will flesh itself out more. [27:31] How first person pontificating is the least interesting type of writing. Weave in other's perspectives. Inte