Giving learners access to training does not guarantee any behavioural change whatsoever. Even the most engaging piece of learning doesn't necessarily shift one's thoughts or actions. So how can we plan, create and support training in a way that learning is transferred?  This week on the Good Practice Podcast, Gemma and Owen are joined by Dr Ina Weinbauer-Heidel, founder and chief executive officer of the Institute of Transfer Effectiveness. We discuss:  the challenge of learning transfer   how Dr Ina's "12 levers" can be used to encourage learning transfer  project examples that use the 12 levers  measuring learning transfer  Show notes  For more from us, including access to our back catalogue of podcasts, visit emeraldworks.com. There, you'll also find details of our award winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  Dr Ina Weinbauer-Heidel book, What makes training really work includes the 12 levers and associated questions. Available online at https://www.amazon.co.uk/What-Makes-Training-Really-Work/dp/3746942993  Gemma mentioned Roger Deakin’s book, Waterlog. Available online at https://www.amazon.co.uk/Waterlog-Roger-Deakin/dp/1784700061/ref=asc_df_1784700061  The glass shape research Owen cites is found in the British Psychological Society’s Research Digest. The title of the research is “The Shape of a glass can influence how much we drink”. Langfield, T., Pechey, R., Gilchrist, P. T., Pilling, M., & Marteau, T. M. (2020). Glass shape influences drinking behaviours in three laboratory experiments. Scientific reports, 10(1), 1-11. Found online at https://digest.bps.org.uk/2020/08/13/the-shape-of-a-glass-can-influence-how-much-we-drink/  Connect with our speakers  If you'd like to share your thoughts on this episode, connect with our speakers on Twitter:  Gemma Towersey @gemmatowersey  Owen Ferguson @owenferguson