Have you ever been sent an email or read a social media caption that totally just rubbed you the wrong way? "Does this lady think really I'm going to fall for her slimy sales technique?" I've had that thought more than once.That's why I wanted to bring today's guest on to talk about authentic marketing with your content. Jack Born, the founder of Deadline Funnel, knows firsthand just how important it is to keep your customer's trust. In today's episode, we talked about the basic principles of selling, why customer testimonials are valuable, and how to create urgency in your marketing -- authentically! -- that can be a gamechanger for your evergreen products.If you create digital products (or want to someday), this episode is for you!Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.