"Wait, so you have a plan for how you're going to talk to your audience or even potential listeners?" That's right, people. We have a podcast communication plan!Whether you're just getting started with your show or you've been doing this podcast thing a while, a podcast communication plan is a must!In today's episode, we're talking about what a podcast communication plan is, how basic marketing principles play into it, and why engaging with your audience can make all the difference in your show's success. Don't rely on the idea of "I'll just hit publish every week and hope people hear it." Nope. We're going to develop a plan to make sure your audience is engaging with you and your content.