The task was clear: brew an IPA that is exactly what we’d want to reach for. But with so many options for hops, malt, and everything else, how did our brewers land on that perfect recipe? That’s the question we’re tackling on this podcast with the help of Jason, our Brewmaster, and Patrick, our technical R&D brewer. In this episode you’ll hear all about the various versions, the company-wide feedback, and the many, many tasty beers that eventually led us to the recipe for Hop Reach IPA.This is part one of a three-part podcast series that’s all about our upcoming IPA, Hop Reach, which we’ll be releasing in January of 2023.