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S1 Episode 14: Hop Reach - Branding our Ideal IPA
S1 Episode 14: Hop Reach - Branding our Ideal IPA
ratings:
Length:
39 minutes
Released:
Oct 5, 2022
Format:
Podcast episode
Description
So we knew we wanted to brew a delicious IPA, but what to call it? And, for that matter, what should the packaging look like? And then what should we sell it in: bottles or cans? In this episode, we’re joined by Naomi Neville, our Sales Director, and Jeff Pillet-Shore, our Marketing Director, to talk through the thought process, absolutely humongous number of options, and crucial decisions that led us to the name, and brand, of Hop Reach.
Released:
Oct 5, 2022
Format:
Podcast episode
Titles in the series (29)
Episode 0: Trailer by From Maine, With Love - An Allagash Brewing Podcast