ON NOT OVERWORKING AN IDEA:
“The hard part is for some people is allowing themselves TO be that simple, and overcomplicate it, not more is better, but to overthink it … sometimes you’re just done, you have it. It might take five minutes or it might take 3 weeks—but just stop when you know you have it.”
— Michael Braley: Creative Director, Designer, Simplifier.
In this episode we talk to Michael Braley graphic designer with over 25 years of experience in branding and annual reports and most notably poster design. I catch up with him from Kentucky to discuss the power of research, discovery, and sometimes just to know the right time to finish that project.
During our chat, I learned a lot more than I knew before. His father, Richard Braley, designed the logo for http://www.brandsoftheworld.com/logo/behr (Behr paint), he aspired to be in the same company as the co-workers at https://www.sfmoma.org/artist/Cahan_&_Associates (Cahan and Associates), and that even though he has created some visually stunning http://www.braleydesign.com/posters-1/ (posters), he values the process of coming up with them more than the final. (Sound right up our alley)
Links, Mentions & resources
http://csadesign.com/ (Charles Anderson)
http://www.davidcarsondesign.com/ (David Carson)
https://www.aiga.org/medalist-tiborkalman (Tibor Kalman)
http://designishistory.com/1980/neville-brody (Neville brody)
https://www.aiga.org/medalist-ivanchermayeffandtomgeismar (Chermayeff Geismar)
http://www.paul-rand.com/ (Paul Rand)
http://www.designishistory.com/1940/lester-beall/ (Lester Beall)
http://www.designishistory.com/1920/piet-zwart/ (Piet Zwart)
Paul Schuitema
Dick Elffers
http://www.designishistory.com/1920/jan-tschichold/ (Jan Tschichold)

Cahan and Associates
https://www.designthinkers.com/Speakers/Bill-Cahan.aspx (Bill Cahan)
http://www.bobdinetzdesign.com/ (Bob Dinetz)
http://sharriebrooksdesign.com/ (Sharrie Brooks)
http://www.kevinroberson.com/ (Kevin Roberson)

Favorite Typefaces
http://www.historygraphicdesign.com/the-age-of-information/the-international-typographic-style/736-helvetica (Helvetica)
https://en.wikipedia.org/wiki/Akzidenz-Grotesk (Akzidenz-Grotesk)
http://www.fontbureau.com/nhg/history/ (Neue-Haas Grotesk)
https://www.typography.com/fonts/champion-gothic/overview/ (Champion)
https://en.wikipedia.org/wiki/OCR-A (OCR-A)
https://en.wikipedia.org/wiki/Sabon (Sabon)
https://en.wikipedia.org/wiki/Trade_Gothic (Trade Gothic)
https://en.wikipedia.org/wiki/Franklin_Gothic (Franklin Gothic)
https://en.wikipedia.org/wiki/Futura_(typeface) (Futura)
https://www.typography.com/fonts/gotham/overview/ (Gotham)

Where else to find Michael:
or http://www.braleydesign.com/ (Personal Website)
onhttps://www.instagram.com/theBraleyDesign/ ( Instagram)
onhttps://www.facebook.com/BraleyDesign ( Twitter)