In this episode of the Psych Central Show, hosts Gabe Howard and Vincent M. Wales welcome Dr. Gleb Tsipursky to look at why some people hold their opinions, despite factual evidence to the contrary. In addition to explaining the reasons why some people ignore facts, the show offers suggestions on how to go about changing the mind of someone who does this, using the EGRIP approach. He also gives examples of how we can become more evolved thinkers, ourselves. Dr. Tsipursky also encourages the hosts to sign the Pro-Truth Pledge, a commitment to truth-oriented behavior. (Spoiler: they both already had!)