How important is having a personal brand for career success? What’s the difference between your brand and your reputation? How do you know if your brand is working for you? What letter comes after X in the alphabet? Chris and Mary lay out the do’s and don’ts of creating an effective personal brand to ensure a positive reputation.  Young and Virtual in Vermont wonders how to build a personal brand in an entry-level position?Building My Brand in Buffalo is concerned that a polished and professional brand will make him/her/them seem unapproachable…Going Social in South Carolina wants help with using social media to build their brand…Curious in Connecticut is curious about how one goes about measuring the success of their brand…Might Be Misaligned in Michigan is worried that their personal brand is at odds with their current employer…is this a problem?We’re here to help you succeed! Send us your workplace dilemmas or career questions. Email us: info@cubicleconfidential.com or tweet us: @cubicleconfide1. All names will be changed to protect the guilty and innocent...Show us your love! Please give us a review wherever you listen to your podcasts.