Over four decades, Patti Temple Rocks has held senior leadership positions in three distinct communication sectors: PR, advertising, and corporate/client side. She is an inspirational leader, innovative thinker, problem-solver, growth driver, brand steward, and an agent of change. Patti is passionate about fighting age discrimination and helping people understand how it harms individuals, businesses, and society, as a whole. You can learn more about this issue at Imnotdone.rocks.   Listen in for ways you can have this conversation where you work and where you live.   Key Takeaways: [1:09] Marc welcomes you to Episode 124 of the Repurpose Your Career podcast. Career Pivot brings you this podcast. CareerPivot.com is one of the very few websites dedicated to those of us in the second half of life and our careers. Take a moment to check out the blog and the other resources delivered to you, free of charge. [1:41] If you are enjoying this podcast, please share it with other like-minded souls. Subscribe on CareerPivot.com, iTunes, or any of the other apps that supply podcasts. Share it on social media or just tell your neighbors, and colleagues. [2:02] Next week will be Episode 125. Marc has categorized the episodes. Look for them on CareerPivot.com/podcast. Scroll past the player to find Show Notes by Category, including interviews, audiobook chapters, series, and more. [3:23] Let Marc know what you think about how they are organized. Feel free to email Marc at Podcast@CareerPivot.com [3:38] Next week, Marc will interview Paul Tasner. Marc found Paul through his TED Talk where he told his story of being laid off at the age of 64 and becoming an entrepreneur and formed Pulpworks. [4:01] This week, Marc interviews Patti Temple Rocks, the author of a great book on Ageism. [5:46] Marc welcomes Patti to the Repurpose Your Career podcast. Patti reveals some of her personal passions: traveling and experiencing local cultures. [6:28] Patti explains the inspiration to write her book. Her boss and mentor, the first women to reach the C-suite at this large corporation, was pushed to the sideline. Patti asked the CEO why, and he said she was “just tired.” Patti knew that wasn’t true, and she started noticing age discrimination from that point on. [8:45] Patti’s wanted to make sure that didn’t happen to her, and to prepare for the day when the workplace decided it was time for her to go do something else. [9:10] Patti found a lot of writings about creating a second career when you are not perceived as valuable in your first career. Patti wasn’t ready to go do something else. She still had a lot to offer and give. Patti realized there were others who felt the same. [9:55] Patti’s book focuses on a message for businesses: You’ve got to change because there is this huge population of us who are reaching the stereotypical retirement age and we’re not going to want to go. [10:37] Marc has noticed code words for ageism. One term used in his workplace was he “doesn’t have the energy.” Patti says “digital native” can exclude Boomers. [11:07] Chris Farrell in Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life, says that companies are going to need Boomers. Without companies changing their behaviors, there will still be ageism. [11:29] When Marc interviewed Ashton Applewhite she had said that Boomers need to change behaviors. Patti saw there was room for her book. [11:51] In Patti’s opinion, there were a lot of people willing to make assumptions without having conversations about what is in the best interest of the company and the employee. Talking about age is considered taboo. Talking about salary is forbidden. More transparency in business will uncover inequities. [13:16] People assume that when an employee reaches a certain age, they don’t want to travel or move, or they are not worth training. These untruths continue due to lack of conversation. [13:40] Ageism exists because we don’t talk about