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#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks

#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks

FromOnline Marketing Made Easy with Amy Porterfield


#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks

FromOnline Marketing Made Easy with Amy Porterfield

ratings:
Length:
35 minutes
Released:
Feb 4, 2021
Format:
Podcast episode

Description

One of the most powerful ways to connect to your audience… stories! Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!) I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience.  After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence.  Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today.  Here’s a snapshot of a few things we talked about… [06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with.  [08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance.  [09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this. [14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are.  [17:32] The fourth, identify what your audience needs to know next. [19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity.  [27:18] Hot tip: Write down your instances and go through the process and then share one story on video.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Released:
Feb 4, 2021
Format:
Podcast episode

Titles in the series (100)

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.