Introduction:  Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development for Siegel & Gale. Siegel and Gale is a brand, strategy, design and experience firm headquartered in NYC. Siegel and Gale believe in the power of simplicity and essentially believe Simple is Smart.    Podcast Episode Summary This episode explores the Power of Marketing and the Power of Inclusive Story telling for Organisations, Teams and Brands. Margaret eloquently shares her wisdom leading teams, building brands and the journey she has been on to break down and unlearn some of the myths & biases she may have unwittingly absorbed from her background and training. She also shares the values and experiences that have shaped her and have grounded her ability to be open, influential and inclusive. Her last story epitomises her work and her ability to navigate the tensions across two countries, two countries she loves and calls her home.    Points made over the episode Margaret grew up in County Offaly, Ireland on a diary farm. She was the eldest of six siblings. She enjoyed values of hard work, community, respect and dignity for others. She studied Business & Spanish in Coleraine in Northern Ireland and attributes that time as being formative, shaping her appreciation for cultural differences.   Enterprise Ireland sent her to NYC for her first role with them and Margaret has never looked back. She loves the energy and chaos of NYC. Margaret lives in the Middle of Manhattan, NYC with her two teenage boys and her husband. As a lover of two countries USA and Ireland, Margaret recognises that everyone has an identity and it can be multidimensional. Sometimes we are too quick to label people and put them in boxes. Margaret identifies equally as both American and Irish and she use the image of Janus, the God of all beginnings,  to explain her thinking.  Inclusive Story Telling is best explained in a story. Margaret shares receiving feedback from a guest after a Panel Interview she held in Boston, an event she thought went well but to the writer failed to show case inclusivity.  Margaret’s focus had been on gender diversity but she learnt that she was exhibiting colour blindness. The feedback she received turned out to be Margaret’s inclusive awareness moment.  Space for Reflection is an important consideration. Every strength for example has its shadow. Good to think about using time to reflect and to apply questions or frameworks to get at learning. Important too to remember to upgrade our mental models. Margaret has learnt from her own experiences to be colour brave as opposed to colour blind.  Curiosity and Judgement are two phenomena that cannot co-exist. Margaret shares how she unlearnt the supposed criticism that to be nosey was wrong. For Margaret one of the greatest gift you can give someone is to ask a generous question Simple is smart is a principle Siegel and Gale adopt. Being a simplifier pays. The worlds smartest brands understand the power of simplicity, whether that is through visuals, plain language or their promised experience. Research has shown that the customer will pay more for simplicity and will pay brands with loyalty. The Capital markets reward brand simplicity too.  Simplicity is the intersection of Clarity and Surprise. Clarity in the use of plain language, easily understood messages, smart visuals and the surprise component is the antithesis of dull, that ahah moment when a customer appreciates “this is exactly how I would have wanted it”   Siegel and Gale search for simplifiers. The beauty of simplifiers is that they know what to strip away and what to leave behind, such that a customer is clear on a brands intention and has a frictionless experience.  Management is a privilege & a responsibility. Siegel and Gale are extremely thoughtful about the entire employee life cycle and how it carries through on its promises. Onboarding for example comes with robust mentoring.  Psychological Safety is an important c