Introduction:  Costas Andriopoulos is Professor of Innovation and Entrepreneurship at Bayes Business School (City University of London) He is founder of Bayes X, the Cnentre for Innovation and Disruption. He is also the Director of Avyssos Advisors Ltd. an Innovation management consultancy. Costas was born in Athens, Greece. He was educated in Greece and the UK & prior to joining Bayes Business School, City University of London in 2014, he held posts at Cardiff, Strathclyde, Aberdeen and Brunel universities. Costas researched New Product Design Consultancies and tech companies in Silicon Valley and was a visiting professor at Said Business School (University of Oxford) Costas is also an author and his book, Purposeful Curiosity  is the subject of this podcast. Costas now lives in West London with his wife and daughter. Podcast episode Summary:  In this episode Costas shares his Curiosity Journey and the work he undertook to understand what it takes to employ Curiosity in a meaningful fashion. We discuss what it takes to be purposeful, the distractions we must refuse, and the permission needed to nurture the “Itch” within us all to follow our passions and execute our dreams. As Adam Grant, #1 New York Times bestselling author of Think again shares, Costas’s book “Nails the difference between idle curiosity and a productive drive to discover”.  Points made throughout the Episode:   o    What more can you say about you the person? Costas shares that since we was a child he was a very curious person. He took things apart and his friend was his screw driver. He is very grateful that his parents encouraged this fascination with how things worked, with his curiosity as a child. This same curiosity has taken him to different parts of the world to study and work and by way of it he has met incredibly interesting people. o    When you show interest in what others do it leads you to some very interesting answers. o    Costas wanted to become an Architect. Whilst his parents at that time discouraged that path it is not surprising to Costas that his PhD and research focuses on Creative & Innovative organisations, some of whom were design studios and others of whom where Architectural firms. There is something we are passionate about, sometimes we are steered away from pursuing these passions but if you like something so much it will always come back. o    Costas encourages people to do something about which you are passionate and good. We can follow many topics and we need to understand these topics. Costas became curious about Curiosity and he wanted to nurture that passion and understand what it takes to pursue curiosity purposefully. o    Because Costas knows Creativity, Innovation and Curiosity are closely linked or brothers he found researching Curiosity to be within his gift. o    He makes the point that if he wanted to research Rockets he would find it very difficult because he wasn’t very good at physics or related disciplines and most probably he would not be interested in any case. o    We have to care about something, we have to be passionate and we have to understand the subject to pursue purposeful curiosity. o    Notwithstanding the fact that Costas has studied Innovation and Creativity when he first mentioned his interest in studying Curiosity everyone he spoke with thought he was crazy. o    The external voices were really projecting their fears onto Costas about the potential pitfalls and opportunity cost of his project. When we embark on something new, and Curiosity is a new field for Costas, people are going to project their fears. o    People who surround us normally care for us. They want to protect us from failing and still if we are passionate about something we have to learn to silence these external voices to follow our path. o    Costas is not encouraging blind faith or reckless pursuits he is taking about projects where you prepare and surround yourself with professionals or people who know somethi