Episode 118 - Mitch Axelrod discusses his book The New Game of Selling and ways to attract, convert and keep more customers. Mitch is a guest lecturer at Harvard and his strategies have been adopted by thousands of companies from, Pfizer and Prudential, to small, medium and home-based businesses in 35 countries. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine   Everyday-MBA.com