33 min listen
114: How to Survive the Branding Wilderness with Jonathan David Lewis
FromEveryday MBA
ratings:
Length:
27 minutes
Released:
Aug 5, 2017
Format:
Podcast episode
Description
Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine Everyday-MBA.com
Released:
Aug 5, 2017
Format:
Podcast episode
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