Architecture can sweep us away, but communicating architecture is a different story. And a problem if you ask Josefine Lykke Jensen, architect, and CEO at JAJA Architects. She is engaged with how architects can use strategic communication to make people understand the role of architecture better – and make better architecture. Tune into this podcast, where Josefine Lykke Jensen talks about communication as a crucial tool – especially in the building industry's shift to more sustainable modes. Hosted by Michael Booth.